Finding My Way to Eiko Sato

In my early twenties, I felt completely lost. I had finished my nutrition degree, the path I thought I wanted since I was young, and even started a master’s in dietetics, only to realise it didn’t feel right. Everyone around me seemed to have it all figured out, but I didn’t. I kept asking myself if pursuing something creative was even “real work,” or if I was just chasing a dream that might never happen.

Starting Eiko Sato, or any clothing brand, had always been a dream, but I never thought it would ever be possible. I had no experience, no knowledge, and no clue where to start. As someone who had always planned every step of her life, I wanted to see if I could step into the unknown and make it happen.

Living in New Zealand, I couldn’t find clothes that felt right. Most of what was available was either fast fashion, cheap and low quality, or expensive pieces that weren’t accessible. I had always been looking for something in between: timeless, high-quality pieces that would feel effortless and wearable every day.

With the love and support of my family and friends, I was able to take the leap. Long hours were spent sketching designs, learning how to source fabrics, and trying to figure out where to even start with finding manufacturers. Coming from a place without much money, I wanted to prove you don’t need endless resources to create something meaningful. Eiko Sato exists because of vision, determination, and the incredible support of the people around me.

This journey isn’t just about launching a clothing brand. It’s about taking risks, trusting yourself, and following your dreams. I hope it inspires anyone hesitant to chase their true passion, whether that is creative work, a new career, or any other dream.

Building this brand so far has taught me to trust myself, follow my instincts, and embrace the unknown. That is the energy I carry through Eiko Sato: creativity, confidence, and the quiet joy of doing something meaningful.

If there is one thing I have learned, it is this: the leap is always worth it.